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Jaclyn Curtis, CEO Alsona
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Co-Founder and CEO, Alsona

Jaclyn Curtis

Jaclyn Curtis is the Co-Founder and CEO of Alsona, where she writes about buying signals and intent-based outreach for B2B companies.

Before Alsona, she ran operations at a B2B lead gen agency and was part of the team behind an early LinkedIn automation platform. Watching that category fill up with spam is a big part of why she and the same team started Alsona, which helps sales teams reach buyers while they're in market.

Her posts come from running outbound programs herself, including plenty that didn't work.

Blog posts

Articles by Jaclyn Curtis

The Signal-to-Meeting Audit: Where Intent Data Fails Before a Reply
8 min read

The Signal-to-Meeting Audit: Where Intent Data Fails Before a Reply

Why does intent data fail to produce meetings? Audit the five steps between a signal firing and a reply landing, with a concrete test for each stage.

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Multithreading Sales Works Better When the Signal Picks the Contacts
7 min read

Multithreading Sales Works Better When the Signal Picks the Contacts

Multithreading sales fails when every contact gets the same message. See how one buying signal tells you which three people to add, and what each needs to hear.

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B2B Buying Signals: What Each One Actually Proves
8 min read

B2B Buying Signals: What Each One Actually Proves

B2B buying signals sorted by what each one proves: a problem, an owner, or a deadline. Learn which signals justify outreach and which only need watching.

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Which AI SDR Guardrails Keep a Bad Message From Going Out?
8 min read

Which AI SDR Guardrails Keep a Bad Message From Going Out?

AI SDR guardrails usually cap volume. The checks that save deals test the claims in the message. Here are the three layers and a five point review.

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Signal-Based Selling Is Not Personalization With Better Data
7 min read

Signal-Based Selling Is Not Personalization With Better Data

Signal-based selling is an operating model, not better personalization. Why buying-group relevance beats individual hooks, plus three tests for real adoption.

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What Is Intent Data? Types, Limits, and How Teams Actually Use It
8 min read

What Is Intent Data? Types, Limits, and How Teams Actually Use It

Intent data is evidence a company may be entering a buying window. Learn the four types, what each one can and cannot tell you, and how to act on them.

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The Public Records That Reveal Buying Signals at Manufacturing Companies
6 min read

The Public Records That Reveal Buying Signals at Manufacturing Companies

Most buying signals for selling to manufacturing companies sit in public records. Here is where to find permits, filings and awards, and how to act on them.

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Looking for the Best Intent Data Providers? Compare Types Before Vendors
9 min read

Looking for the Best Intent Data Providers? Compare Types Before Vendors

The best intent data providers depend on the signal you need. Compare six provider types, key questions to ask, and how to run a pilot before you buy.

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Four Signs a B2B Company Is Ready to Buy, and Where to Find Them
7 min read

Four Signs a B2B Company Is Ready to Buy, and Where to Find Them

Learn how to find companies that are ready to buy: the four signs of B2B buying readiness, where to spot each one, and how to confirm it before outreach.

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