Signal Library

Not 3 reasons to reach out. 30 of them.

Most tools watch a handful of triggers. Alsona monitors over 30 intent signals across hiring, advertising, technology, funding, reviews, social, and company activity, so every prospect comes with a real, timely reason to start the conversation. Explore the full library below.

31 of 31 signals

  • Social & audience

    LinkedIn Audience Engagement

    Identifies people engaging with relevant market or solution topics on LinkedIn, and lets you target posters, commenters, or reactors.

  • Social & audience

    LinkedIn Competitor Engagement

    Identifies prospects engaging with your competitors on LinkedIn through public interactions such as likes, comments, and shares.

  • Social & audience

    Social Activity Surge on LinkedIn

    Detects an unusual increase in recent company posting and engagement activity on LinkedIn compared with its historical baseline.

  • Social & audience

    Social Reactivation on LinkedIn

    Detects when a company resumes posting on LinkedIn after an extended period of inactivity.

  • Social & audience

    Social Activity Surge on X

    Detects an unusual increase in recent company posting and engagement activity on X compared with its historical baseline.

  • Social & audience

    Social Reactivation on X

    Detects when a company resumes posting on X after an extended period of inactivity.

  • Company & market activity

    Website Change Intelligence

    Detects meaningful changes across company websites, such as new products, pricing updates, market expansion, positioning shifts, hiring pages, and other buying-relevant developments.

  • Company & market activity

    Relevant News Activity

    Identifies buying-relevant developments from local news and industry publications, including expansions, investments, partnerships, leadership changes, launches, and strategic initiatives.

  • Company & market activity

    Podcast Signal Extractor

    Searches and interprets recent podcast conversations across YouTube, Spotify, and Apple Podcasts to uncover buying intent relevant to your ICP and offering.

  • Company & market activity

    In-Person Event Activity

    Identifies recent in-person events organized by the company that are relevant to what you sell, such as conferences, workshops, meetups, roadshows, or customer events.

  • Company & market activity

    Virtual Event Activity

    Finds recent company-hosted webinars and virtual events relevant to what you sell.

  • Company & market activity

    Foot Traffic Spike

    Detects an unusual increase in visits to a company location compared with typical traffic levels.

  • Hiring & workforce

    Hiring & Headcount Momentum

    Tracks workforce size and recent employee growth to identify companies showing sustained hiring and organizational expansion.

  • Hiring & workforce

    Hiring Demand Momentum

    Tracks current job openings and their recent growth to detect accelerating hiring demand.

  • Hiring & workforce

    Hiring Velocity

    Tracks recent hires and 6-month hiring trends to identify companies actively accelerating workforce growth.

  • Hiring & workforce

    Function Growth Momentum

    Tracks hiring and employee growth across business functions to reveal where a company is actively expanding capacity.

  • Hiring & workforce

    Workforce Stability

    Measures median employee tenure to indicate how established and stable the company's workforce is.

  • Hiring & workforce

    Interpreted Job Postings

    Searches and interprets recent job postings to uncover buying intent relevant to your ICP and offering.

  • Advertising & demand gen

    Recent Google Ad Activity

    Detects companies that have recently run Google Ads, signaling active investment in paid acquisition and demand generation.

  • Advertising & demand gen

    Recent LinkedIn Ad Activity

    Detects recent LinkedIn advertising activity to identify companies actively investing in demand generation and pipeline growth.

  • Advertising & demand gen

    Recent Meta Ad Activity

    Detects companies that have recently run ads across Meta platforms, signaling active investment in paid social acquisition and demand generation.

  • Advertising & demand gen

    Recent Apple Ad Activity

    Detects companies that have recently run Apple Search Ads, signaling active investment in paid acquisition and demand generation.

  • Technology & engineering

    Technology Stack Changes

    Detects recent additions, removals, or replacements in a company’s technology stack that may indicate new priorities, migrations, or buying needs.

  • Technology & engineering

    Technology Fit

    Analyzes the company’s current technology stack to identify relevant product fit, competitive displacement, and technology gaps.

  • Technology & engineering

    GitHub Activity Intelligence

    Identifies buying and technical intent from relevant public GitHub repositories, including technology adoption, migrations, integrations, infrastructure changes, and engineering priorities.

  • Financial & regulatory

    Funding Activity

    Identifies recent funding rounds, capital raises, and financing events by combining public LinkedIn company data with Crunchbase company intelligence.

  • Financial & regulatory

    SEC Filing Intelligence

    Identifies relevant buying signals inside SEC filings, such as expansion plans, new initiatives, investment priorities, operational changes, and emerging business needs.

  • Reviews & reputation

    G2 Review Velocity Spike

    Detects an unusual increase in recent review volume on G2, which can be filtered to positive, negative, or all reviews.

  • Reviews & reputation

    Trustpilot Review Velocity Spike

    Detects an unusual increase in recent review volume on Trustpilot, across positive, negative, or all reviews.

  • Reviews & reputation

    Capterra Review Velocity Spike

    Detects an unusual increase in recent review volume on Capterra, based on positive, negative, or total review activity.

  • Reviews & reputation

    Google Maps Review Velocity Spike

    Detects an unusual increase in recent Google Maps review volume, across positive, negative, or all reviews.

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