Sara Stella Lattanzio

Expertise
B2B marketing, content-led growth, GTM strategy, demand generation, thought leadership, LinkedIn marketing, and marketing leadership.

Notable Roles & Achievements

• Co-Founder of The Workflow, a newsletter and platform delivering actionable B2B marketing insights without the AI hype.
• Recognized as one of Switzerland’s Top 20 LinkedIn creators and a LinkedIn Top Voice, with a community of 50,000+ engaged B2B marketers and founders.
• Achieved 3× website traffic growth and 4× social reach increase in 7 months through content-led growth strategies.
• Launched LinkedIn Live events generating 300+ qualified leads in a single session.
• Doubled organic traffic in 6 months for a cybersecurity client, building a six-figure pipeline.
• Partnered with brands like Semrush, Wix Studio, Bynder, Goldcast, Air, and more on content collaborations.

How She Can Help
Sara advises B2B SaaS and service companies on sharpening positioning, designing content-led GTM strategies, and building scalable marketing engines. As a fractional Head of Marketing, she brings over a decade of hands-on experience leading teams and driving measurable growth across startups and corporates.

Beyond Consulting
Through LinkedIn, The Workflow, and brand partnerships, Sara shares her expertise widely. She also speaks at conferences, guest lectures on top marketing podcasts, and runs workshops that translate complex challenges into practical, growth-driven strategies.