Saskia Ward
Localização:
United Kingdom
Idiomas:
English
Anos de experiência:
8
Serviços
Paid Social Manager at OMD EMEA | LinkedIn Certified Marketing Expert | B2B & B2C Paid Media Strategist
Expertise
Paid Social Strategy & Execution: Paid Social Manager at OMD EMEA, specializing in data-driven advertising campaigns across LinkedIn, Meta, and other digital platforms for leading global brands.
B2B & B2C Campaign Management: Experienced in crafting audience-first media strategies that balance creativity and performance across diverse industries.
Analytics & Optimization: Skilled at leveraging campaign data to refine targeting, maximize ROI, and improve audience engagement at scale.
Cross-Channel Collaboration: Works closely with creative and analytics teams to ensure brand consistency, seamless execution, and measurable business impact.
Highlights
- LinkedIn Certified Marketing Expert, recognized for her advanced expertise in paid media strategy and execution.
- Proven success managing multi-market paid social campaigns across EMEA for global enterprise clients.
- Deep understanding of LinkedIn Ads best practices, including audience segmentation, creative testing, and full-funnel performance analysis.
- Passionate about bridging brand storytelling with paid social performance.
Biografia
Saskia Ward is a Paid Social Manager at OMD EMEA and a LinkedIn Certified Marketing Expert, specializing in cross-channel media strategy and performance marketing. She helps brands connect with target audiences across EMEA through tailored paid social campaigns that drive measurable growth. Known for her analytical precision and creative approach, Saskia brings a data-informed mindset to every stage of campaign development.