Building a successful LinkedIn outreach campaign starts with one critical foundation: your prospect list. The better your list, the more relevant your messaging—and the higher your lead conversion rate.
To reach your target audience with precision, LinkedIn offers powerful filters that help you identify high-intent buyers based on job roles, activity, and interests. Here's how to turn LinkedIn into your lead list goldmine.
Before using filters, clearly outline who you're trying to reach. Your ICP should include:
This ensures you're building a lead list with buyer intent, not just surface-level matches.
LinkedIn Sales Navigator or Recruiter tools offer advanced filters that help you zero in on your target audience. Key filters to build a high-intent prospect list:
Using these filters helps you generate lead lists that are warm, not cold.
High-intent leads often exhibit behaviors like:
Look for these cues as you build your LinkedIn campaign list—tools like Alsona can help automate this intelligence layer.
The magic is in combining filters. For example:
“VP of Marketing” + “Companies with 51–200 employees” + “US” + “Posted in the past 30 days”
This combo uncovers active, mid-size company leaders likely seeking tools to scale growth—perfect for B2B sales outreach.
Once you’ve nailed your list building, your next step is launching your LinkedIn outreach with targeted messaging. High-intent leads + relevant content = conversion.
With tools like Alsona, you can:
Final Thoughts
Your list is your strategy. A well-built high-intent prospect list using LinkedIn filters sets the tone for successful lead generation, nurturing, and ultimately—revenue.