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Jaclyn Curtis, CEO Alsona
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Co-Founder and CEO, Alsona

Jaclyn Curtis

Jaclyn Curtis is the Co-Founder and CEO of Alsona, where she writes about buying signals and intent-based outreach for B2B companies.

Before Alsona, she ran operations at a B2B lead gen agency and was part of the team behind an early LinkedIn automation platform. Watching that category fill up with spam is a big part of why she and the same team started Alsona, which helps sales teams reach buyers while they're in market.

Her posts come from running outbound programs herself, including plenty that didn't work.

Articoli del blog

Articoli di Jaclyn Curtis

Five ABM Intent Data Mistakes That Waste a Good Account List
7 min di lettura

Five ABM Intent Data Mistakes That Waste a Good Account List

ABM intent data usually just reshuffles the same account list. See the five mistakes that stop signals from producing pipeline, and what to change instead.

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Technographic Data Explained, and Where It Stops Being Useful
6 min di lettura

Technographic Data Explained, and Where It Stops Being Useful

Technographic data shows what a company runs, not when it will buy. See how detection works, what it misses, and which tech signals carry real timing.

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Everyone Sees the Same Sales Trigger Events Now
6 min di lettura

Everyone Sees the Same Sales Trigger Events Now

Sales trigger events are no longer scarce. See what flattened the advantage, which events competitors still miss, and how to read one before you write.

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The Signal-to-Meeting Audit: Where Intent Data Fails Before a Reply
8 min di lettura

The Signal-to-Meeting Audit: Where Intent Data Fails Before a Reply

Why does intent data fail to produce meetings? Audit the five steps between a signal firing and a reply landing, with a concrete test for each stage.

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Multithreading Sales Works Better When the Signal Picks the Contacts
7 min di lettura

Multithreading Sales Works Better When the Signal Picks the Contacts

Multithreading sales fails when every contact gets the same message. See how one buying signal tells you which three people to add, and what each needs to hear.

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B2B Buying Signals: What Each One Actually Proves
8 min di lettura

B2B Buying Signals: What Each One Actually Proves

B2B buying signals sorted by what each one proves: a problem, an owner, or a deadline. Learn which signals justify outreach and which only need watching.

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Which AI SDR Guardrails Keep a Bad Message From Going Out?
8 min di lettura

Which AI SDR Guardrails Keep a Bad Message From Going Out?

AI SDR guardrails usually cap volume. The checks that save deals test the claims in the message. Here are the three layers and a five point review.

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Signal-Based Selling Is Not Personalization With Better Data
7 min di lettura

Signal-Based Selling Is Not Personalization With Better Data

Signal-based selling is an operating model, not better personalization. Why buying-group relevance beats individual hooks, plus three tests for real adoption.

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What Is Intent Data? Types, Limits, and How Teams Actually Use It
8 min di lettura

What Is Intent Data? Types, Limits, and How Teams Actually Use It

Intent data is evidence a company may be entering a buying window. Learn the four types, what each one can and cannot tell you, and how to act on them.

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Jaclyn Curtis, Co-Founder and CEO, Alsona | Alsona